The cable companies and the large studios are existing within an old-school infrastructure built on advertising dollars and distribution networks. What is the Netflix model?
Netflix is pay for content, the same way Cable started at, isn't it?
THAT is what is going to work. It wont work for the large studios or cable companies because they have to pay for brick and mortar buildings, broadcast equipment, union actors from SAG and other unions (this is another thing that online shows eliminate in a big way). The broadcast networks will be on the deathwatch list as well, sometime in the not too distant future. Advertisers are going to go through a sea change. They are going to have to do what is being done in sports already...build entire venues. Most every new sports venue carries the name of a company now. The Staples Center is an icon in downtown LA, and is the best advertisement for Staples they have here.
in essence, what you are saying is the 30 second "spot" will go away, and product endorsements will replace them. I honestly don't know if they will raise enough revenue in that format dude. Is there any source giving numbers for the revenue raising ability of the product endorsement side of things?
Additionally, what you are suggesting is the very essence of what "daytime soaps" started at, isn't it?
Scripted TV will give way to scripted internet shows. But advertisers are going to have to settle for a back seat. TV was invented to deliver advertising, not to provide entertainment.
Sure, I have always agreed with that statement.
The very first show ever broadcast was paid for by the advertisers who paid for the show to be produced. The internet has different DNA. The internet was created to share information. It has not become an entertainment medium as well, with MMO gaming and now web series and ever expanding YouTube channels. Yeah, we will not get big ticket shows with huge production values, but if it took 2 MILLION dollars per episode to create utter dreck like Stargate Universe, that is a good thing. We will get lower production values and cheesy stuff at first, but that will change.
*puts on armour*
SGU may have been utter dreck, but that's a function of the storyline isn't it? SGU *looked* good, it was polished, it was well made, even if it's storyline left MUCH to be desired.
I see what you are saying about "inflated cost", I really do, but if you are expecting the entertainment industry to change it's costings, you are being pretty silly. We are well beyond the point to reset the economic realities of goods and services to 30 years ago, inflation has done it's damage.
Sure, that is a factor, but you dont know southern California. The mall used to be a major destination. There are HUGE malls here, and every large city within LA County used to have one.
Dude, kids hang out in the local McDonalds carpark cause it is a "destination"
I don't NEED to know SoCal to know what people will do, they are the same everywhere.
Many of them have closed completely and others have started allowing just any company to come in there...even churches. The Del Amo Mall which is the mall closest to me in Torrance used to be the largest indoor mall in the world. Today, it is crawling with cheap clothing stores, cellphone stores, costume jewelry vendors, etc. Most of the large spaces are boarded up.
There is no value in "shopping meccha's" anymore, at least not within and hour transit time of eachother, cause it is simpler, and easier to use the net to move goods.