http://www.zdnet.com/blog/home-thea...nto-an-online-cable-operator/4675?tag=nl.e539
Excerpt:
Media Producer + Media Provider = Product, and Popular Product = Valuable Advertising Market. The bottom line always comes down to money, and that always seems to be related to advertising dollars more than anything else. Movies are a bit different, since they depend on live audiences and the advertising dollars are less necessary. But many movies are now accepting product placement deals just to collect advertising dollars.
I have already stopped watching many videos on Hulu because of ads that precede them. Same with all the online streaming news broadcasts and other similar online media with advertising. I would rather pay for no advertising, or download what I want and watch commercial free. I havent seen a commercial in my viewing experience (voluntarily) in years. Im used to it now. If Hulu goes this route, it will die.
Excerpt:
Whist I think the idea of a paid, online "cable company" is great, one thing and one thing alone will make it worth it or not worth it: COMMERCIALS. Advertisers and providers are not getting it. Consumers DONT WANT ADVERTISING. They will pay a premium just to have advertising eliminated, and when there is a free service with advertising offered with a paid version without advertising, most (who can afford it) will gladly pay for the commercial free versions. I know that the existing model has been one of:With TV networks increasing unhappy with giving Hulu new episodes of their programming right away, the company is mulling this drastic move. Its paid offering, Hulu Plus, was launched last year at $9.99 per month for access to Hulu’s deep TV library, but it’s already cut the price to $7.95 per month. (One exec wanted to drop the price to $4.95 per month, but was voted down.)
Media Producer + Media Provider = Product, and Popular Product = Valuable Advertising Market. The bottom line always comes down to money, and that always seems to be related to advertising dollars more than anything else. Movies are a bit different, since they depend on live audiences and the advertising dollars are less necessary. But many movies are now accepting product placement deals just to collect advertising dollars.
I have already stopped watching many videos on Hulu because of ads that precede them. Same with all the online streaming news broadcasts and other similar online media with advertising. I would rather pay for no advertising, or download what I want and watch commercial free. I havent seen a commercial in my viewing experience (voluntarily) in years. Im used to it now. If Hulu goes this route, it will die.