They are walling their garden. Apple started out in a walled garden, so their fanboys and fangurls are already trained followers. But Microsoft was never in a walled garden. They did not have to wall off their garden because nobody was competing with them much. But with Linux Mint making inroads in homes and businesses, with Android and cloud based applications, nobody really "needs" Microsoft anymore. Since Windows 8.0, they have been bleeding profusely and now they are not seeing a path for future growth. They are pushing Azure to the enterprise, but that is going to fail because it requires and depends on a solid high bandwidth internet connection and it is just too damned expensive.
Microsoft is trying to "lock in" Windows, and force Windows 10 which is the most intrusive, most glitchy and ugliest OS they have ever created IMO. It's reputation has out-crapped even Windows Vista. It sucks even though it's the first free OS ever offered by MS. I will never run it outside of an isolated virtual machine. I installed it on one of my VMs and it started scanning the MAPPED drives in my home network, plus it tried to access my other Windows VMs via Network and Sharing even though there were no mapped resources. The solution was to not give the VM any network interfaces at all.