They will always be building corrals and walled gardens for the masses, and most will simply follow the path of least resistance.
To me, having cable is part of that since the illusion of choice is so well played. You have no choice, except the "choices" on my channel list.
Also, when you "choose", you have to watch it on my schedule unless you "choose" to also rent my magic TV box which will allow you to record it and watch when you want (as long as you also record my commercials). Its laughable to me. Cable watchers are already receiving 100% "sponsored content" as it is referred to in that article. See, the internet is not a "thing" that can be caged or targeted. Nobody is "in charge" of it.
Ill tell you what, using open source operating systems like Linux, you can create wireless ad-hoc networks which are COMPLETELY independent of the internet. Imagine, a little place called Tech Town which has no cable infrastructure or internet. All the resources available to Tech Town live on the individual computers of the residents. But in Tech Town, everybody belongs to a wireless LAN and they share resources. They can cluster their extra storage space (or dedicate some) and store movies, music, information, whatever...on that network. Then using a FREE open-source search engine like YaCy or Datapark, each user can search all the resources indexed on these computers and you have replicated the function and operation of the internet. Off-the-shelf components and appliances can easily run a small city. Need a special browser? Build your own with Mozilla Chromeless:
http://www.pcworld.com/article/208561/build_a_custom_browser_with_mozilla_chromeless.html
The Feds are politicians. The corporations are businesses. But neither of them are responsible for building the internet, the technology which runs it, or the expansion of it into the future. Geeks will NEVER allow fascist control of the internet. Haven't they proven that time and time again?