More money....er...research is needed to develop new drugs for the C variant of the rhinovirus.
When you read this:
"Together with rhinoviruses A and B, the recently discovered virus is responsible for millions of illnesses yearly at an estimated annual cost of more than $40 billion in the United States alone."
It becomes quite clear why there is no "cure" for the common cold. The A and B variants have been around so long they've probably mapped it out in its entirety and know exactly how to eradicate it. But, hey, now we have C and that makes all the efforts done against A and B pointless even though A and B account for the majority of the world's common cold. In any case, C is a variant and it would be just a matter of time before they adapt any vaccines against it as well, just like they mysteriously do with the influenza virus that magically mutates EVERY SINGLE YEAR.
The "common cold" is made up of about 200 different viruses. I doubt it can ever be "cured". there are broad spectrum antibiotics for bacteria, but nothing has been found to work on a wide variety of viruses at the same time.
Rhinovirus, unlike polio & smallpox, refers to a group of 99 viruses; not one specific virus. Rhino=nose (from the greek). need broadspectrum antivirals.
What's really interesting is that most everyone I know who is nutritionally aware and cooks their own food just do not get colds much (not at all). Myself included. Once every two years or three? Yeah, but they are mild and last no more than a few days or a week. No flu at all. Part of healthy bodies is getting them sick. Strange but true. Getting a cold makes you stronger against them in the future. Vaccines are not on my list of remedies, since I have had all of the relevant ones against debilitating illnesses. I refuse to take one for any flu or cold. It's hilarious seeing those who go out and get flu shots actually get the very flu they were trying to avoid (probably from the shot).
My mom got the flu shot and then she got the flu this year. Same with my brother whose doctor actually confirmed it, so this wasn't just my bro claiming he had the flu without really knowing for sure.
At any rate, I lecture these people about vitamin D and eating healthier but they never listen and they always get the flu and colds. I on the other hand, don't. And I've never gotten a flu shot in my life.
I've never had a flu shot. So, either I'm perpetually in a flu-state with no symptoms or my body is not busy fighting off a deliberately inflicted infection for the futile purpose of creating antibodies against something that will apparently mutate all on its own in a year anyway.